SaferSelfies is a Web Augmented Reality experience that allows you to take pictures with celebrities, professional athletes and other such people as if they were right next to you, tailored for business that want to engage with their audience.
SaferSelfies requires no app installation, it works directly in your device's internet browser thus facilitating greatly the user acceptance and general ease of distribution. Businesses can easily create WebAR campaigns without additional development efforts and promote them on social media, both using photo and video content to further improve retention, CTAs and conversions.
More information at the official website.
You can find here a summary of the project's timeline and technologies involved.